Hiut Denim Co.

Founded 2011

Hiut Denim Co. specialises in selling premium, handcrafted jeans with a focus on sustainability and exceptional quality.

Casual Classic Contemporary

Hiut Denim Co. History

Hiut Denim Co. is a renowned denim brand with a rich and fascinating history. Founded in 2011 by David and Clare Hieatt, the company is based in Cardigan, a small town in Wales. However, the story of Hiut Denim goes beyond its founding date.

The Hieatts’ journey began decades earlier when Cardigan was home to the largest jeans factory in Britain, employing over 400 people. However, in the early 2000s, the factory shut down, leaving a void in the town’s economy and a skilled workforce without jobs. This event inspired the Hieatts to take action and revive the denim heritage of Cardigan.

With a vision to breathe new life into the local denim industry, Hiut Denim Co. was born. The company’s mission was clear: to make the best jeans they could, with a focus on quality, craftsmanship, and sustainability. Every pair of jeans produced by Hiut Denim carries a unique history and is meticulously crafted by skilled artisans, ensuring exceptional attention to detail and durability.

Hiut Denim Co. embraces a “Do One Thing Well” philosophy, concentrating solely on crafting remarkable jeans. By specializing in denim, they have honed their expertise and created a brand that stands for excellence. Their commitment to sustainability is evident in their production process, as they prioritize using organic and recycled materials, reducing water consumption, and minimizing waste.

The brand quickly gained recognition and a loyal following, attracting denim enthusiasts and conscious consumers worldwide. Hiut Denim’s success story is a testament to their unwavering dedication to quality, their passion for reviving local craftsmanship, and their commitment to sustainability.

Today, Hiut Denim Co. continues to thrive, proudly producing jeans that are cherished for their timeless style, exceptional comfort, and durability. They have become a symbol of revitalization, community spirit, and the power of a small town’s legacy. The story of Hiut Denim Co. serves as an inspiration to those who believe in the revival of heritage industries and the value of creating products with purpose and soul.